Saturday, 26 January 2008

The Truth is More Important than the Facts

The marketing services industry has pretty much always used data to inform our communications. It occurs to me that although we are pretty smart at deriving meaning from the data we can (increasingly) collect from our target audiences it is vastly more difficult to understand the truths that these data contain. It is those truths that make communications powerful and meaningful - think about the campaign for real beauty for example - what does the data tell us about the target audience and what truths must we extract to get to that campaign idea? Take a look at this video - a great expression of marketing with facts...





The title of this post is a quote from Frank Lloyd Wright.

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