Sunday, 1 June 2008

Web 1.0 Marketing?

E-mail is solidly a Web 1.0 application - The internet's original killer application may seem old hat to some marketers. But it works. Consumers like it and smart marketers are finding new ways to use it.

According to a recent survey conducted by Ipsos for Habeas, two-thirds of adult respondents said they preferred e-mail for communicating with businesses. In my experience, marketers tend to underestimate email's power as a complimentary marketing channel...



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