Sunday, 6 July 2008

The cost of irrelevance

Apparently, we can each expect to receive 1.5 pieces of personal mail per week whereas, the average person will receive 10.8 pieces of direct mail. As many states debate the "Do Not Mail" approach to curtailing the amount of unsolicited mail we receive, several companies are already proposing solutions. The offerings range from free services such as catalogchoice.org or proquo.com, to fee based intermediaries such as 41pounds.org which contacts direct marketing and other agencies to get you off direct mail lists…

The long and the short of this is that the tools are now in place to avoid direct mail altogether (as opposed to just taking it directly from the mailbox to the rubbish bin – which occurs for 44% of the mail sent).

Direct mail is a valuable and valued channel when used appropriately as part of an overall mix, but the blanket mailing which delivers over 62 billion pieces every year will never make sense...

8 comments:

Zheng junxai5 said...

2015-07-25 zhengjx
michael kors handbags
ed hardy uk clothing
replica watches rolex
ray bans
longchamp le pliage
gucci borse
abercrombie and fitch
polo ralph lauren uk
michael kors outlet
kate spade bags
louis vuitton borse
louboutin
polo ralph lauren
oakley sunglasses wholesale
ralph lauren femme
burberry scarf
mcm backpack
oakley sunglasses
fitflops
ray bans
chanel bags
michael kors
louboutin
louboutin femme
cheap oakley sunglasses
jorda femme pas cher
soccer outlet
gucci sito ufficiale
michael kors
oakley sunglasses sale
michael kors handbags
coach outlet
longchamp outlet online
cheap snabacks
rolex watches for sale
michael kors watches
toms shoes sale
louis vuitton sito ufficiale
kate spade
hollister kids clothing

chenlina said...

air max
hollister kids
nike air huarache
fake oakleys
longchamp outlet
louboutin
insanity workout
michael kors outlet online
cheap oakley sunglasses
kate spade outlet
adidas superstar
oakley sunglasses
hermes uk
mulberry handbags
louis vuitton pas cher
nike running shoes
air max 95
adidas originals
ray ban outlet
longchamp handbags
ugg slippers
ed hardy clothing
cheap uggs
tommy hilfiger outlet
moncler jackets
juicy couture
nike store uk
ugg outlet
celine handbags
abercrombie
louis vuitton
pandora charms
gucci outlet
coach outlet store online
coach factory outlet
cheap ray ban sunglasses
toms shoes
swarov ski jewelry
hermes belt
ugg sale
chenlina20151009

小 Gg said...

cheap ugg boots, http://www.cheapuggboots.net.co/
nike air max,nike roshe,nike huarache
michael kors handbags,michael kors outlet,michael kors,kors outlet,michael kors outlet online,michael kors outlet online sale,michael kors handbags clearance,michael kors purses,michaelkors.com,michael kors bags,michael kors shoes,michaelkors,cheap michael kors
cheap uggs, http://www.uggsale.in.net/
louis vuitton uk, http://www.louisvuittonhandbags.org.uk/
monster beats, http://www.beats-headphones.in.net/
timberland outlet, http://www.timberlandboots.name/
asics, http://www.asicsisrael.com/
true religion jeans, http://www.truereligionjeanscanada.com/
arizona cardinals, http://www.arizonacardinalsjersey.us/
air jordan shoes cheap, http://www.airjordanshoes.us.org/
dansko clogs, http://www.dansko-shoes.us/
michael kors outlet online, http://www.michaelkorsusa.us/
michael kors handbags,michael kors outlet,michael kors outlet online,michael kors,kors outlet,michael kors outlet online sale,michael kors handbags clearance,michael kors purses,michaelkors.com,michael kors bags,michael kors shoes,michaelkors,cheap michael kors
nike air foamposite one,foamposite,foamposites,foamposite release 2015,foamposite sneakers,foamposites for sale,foamposite gold
yoga pants,lululemon,lululemon outlet,lululemon athletica,lululemon addict,lulu lemon,lulu.com,lululemon.com
kkkk10 12

chenlina said...

chenlina20151221
toms wedges
ugg outlet
gucci outlet
coach factory outlet
michael kors handbags
instyler max
ugg outlet
oakley sunglasses cheap
abercrombie
ugg sale
michael kors outlet online
ugg clearance
oakley sunglasses cheap
michael kors outlet
replica watches
ray ban sunglasses
michaek kors outlet
toms outlet
louis vuitton handbags
coach factory outlet online
celine outlet
ray bans
running shoes
timberland outlet
uggs on sale
ugg boots
pandora outlet
coach outlet
michaek kors outlet
cheap oakley sunglasses
true religion jeans outlet
gucci handbags
canada goose outlet
ugg boots outlet
jordan retro 11
oakley sunglasses
coach outlet store online
louis vuitton handbags
ugg boots
hollister outlet
as

Gege Dai said...

20160118xiaodaige
fitflops uk
true religion outlet
the north face outlet
michael kors outlet online
michael kors uk
ralph lauren polo
nike outlet store
replica handbags,replica handbags outlet,cheap handbags,purses and handbags,wholesale replica handbags,replica bags,bags outlet,replica handbags wholesale,cheap purses,discount handbags,handbags sale,wholesale purses,handbags and purses,replica purses
nike air max
true religion uk outlet
uggs outlet
lacoste shirts
mulberry outlet,mulberry handbags outlet
cheap ugg boots
mlb jerseys
cheap jordans
ferragamo shoes
fred perry polo shirts
christian louboutin outlet
ralph lauren uk
ugg boots
abercrombie and fitch
cheap nba jerseys
christian louboutin shoes
oakley sunglasses canada
tiffany outlet
hermes birkin bag
oakley sunglasses wholesale
swarovski outlet
nfl jerseys
tiffany and co
michael kors factory online
michael kors outlet sale
true religion jeans sale
air jordan 11

chenlina said...

chenlina20160525
pandora outlet
louis vuitton outlet
ray ban sunglasses
michael kors handbags
louboutin
louis vuitton outlet
air force 1
fitflop sandals
mont blanc pens
toms outlet
coach factory outlet online
michael kors outlet
louis vuitton outlet
christian louboutin shoes
adidas uk
toms shoes
coach outlet store online
insanity workout
kate spade
lebron 11
toms shoes outlet online
rolex watches
christian louboutin outlet
louis vuitton handbags
louis vuitton handbags
michael kors outlet
coach outlet
louis vuitton outlet
ray ban sunglasses
jordan 13
true religion
oakley sunglasses cheap
jordan retro 11
coach factory outlet online
michael kors outlet
kevin durant shoes 7
coach factory outlet
coach factory outlet
michael kors handbags
louis vuitton
as

xjd7410@gmail.com said...

polo outlet
toms shoes
hermes birkin handbags
air force 1
michael kors outlet
kate spade handbags
lebron shoes for kids
air jordans
toms wedges
louis vuitton purses
toms outlet
cheap toms
oakley sunglasses outlet
michael kors handbags
celine bags
burberry handbags
michael kors outlet clearance
air jordan homme
louboutin shoes
michael kors handbags
nike store
louis vuitton outlet stores
coach outlet store online clearances
tory burch outlet online
michael kors outlet clearance
beats solo
lebron shoes for kids
michael kors outlet online sale
fitflop shoes
chenyingying2016729

chenmeinv0 said...

true religion kids
christian louboutin sneakers
coach factory outlet online
roshe run
oakley sunglasses outlet
cheap ray ban sunglasses
adidas ultra boost men
nike air max 2017
toms outlet
coach factory online
chenyingying20170308