Wednesday, 6 August 2008

Seek and Thou Shalt.....

So the search marketing firm formerly known as Performics goes to Publicis. To retain any kind of neutrality, Google really had no choice but to hive off this piece of the DoubleClick business did they? What Sir Martin Sorrel refers to as a frienemy would start lose the first three letters otherwise...

It appears that this is the fruit of the Google/Publicis liason announced in January of this year (an announcement that I wrongly predicted would be the most significant product of the union). Of course, considering the bidding war that was going on to get Doubleclick all kinds of interesting alliances could have been (and may yet be) unearthed...



Publish Post

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