Saturday, 16 August 2008

The Way That You Say It

Edward Tufte made an entire career around the importance of the graphical representation of information and statistical graphics. Jim Collins, in the seminal Good to Great, talks about the difference (for effectively managing a company) between information and information that is impossible to ignore. Clearly the issue is not only to gather meaningful data, but to present those data in a way that captures and demonstrates in the shortest time possible (the blink of an eye) the insight and richness that lies within. The objective in any attempt to capture data is to inform, in business, it is to inform action (otherwise don't collect the data). I am looking for good examples of effective representation of information that cannot be ignored. I particularly like the New York Times use of bubble graphics (bubbles are the new bars) as in the example above of where contributions to the presidential campaigns are being invested. Click here for the live, animated version...