Sunday, 28 September 2008

If The Blogosphere Were a Country

A recent MarketTools report indicates that three quarters of global Internet users, and 70% of all US adults use social media sites - welcome to mainstream...

A closer look at what that means and what people are actually using social media for is revealing and makes clear the need for advertisers to use the medium to understand what their customers are saying (listening) and to extend their other on and offline marketing activities:
  • 70% of US adults visit social media sites.
  • 23% of all US adults research products online and
  • 47% of these say this directly impacts decision making.
  • That means that around 25 million adults in the US make their purchase decisions on the basis of social media.
Another report, The State of the Blogosphere 2008 from Technorati shows that three-quarters of active Internet users globally read blogs, and 184 million people have set up a blog. Looked at another way, if the blogosphere were a country, it would be the sixth largest in the world. Lots of very interesting information in this report which can be read here....

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