Saturday, 18 October 2008

Do It Yourself

Google recently followed MySpace in providing a new way of creating and serving targeted display ads of all types without the need for a media or design agency. Display Ad Builder allows advertisers to create ads in any of the formats supported by the Google content network and all types of creative executions including video and game ads.

The MySpace version is called MyAds and follows the same basic principle, the package also includes an analytics tool to measure campaign costs and effectiveness. MyAds interests-based targetting capabilities are a result of the acquisition a couple of years ago of Strategic Data Corporation.

Recent additions to the ever growing family of self serve ad creation...

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