Wednesday, 15 October 2008

The Return of the Art of Display...

My friend Jonathan Mendez has always had an interesting and unique view of the online marketing ecosystem. In the latest post on his blog Optimize & Prophesize he argues (with his usual conviction) that the potential incremental gains in the effectiveness of search marketing are limited. Display advertising, on the other hand has a bright future. Estimating that the vehicle is "about 10% fixed", Jonathan argues that the possibilities in sucessfully bringing a new flavour, approach and - most of all - relevancy to display advertising are limitless and will also drive the emerging channels of online video and social media.

In my humble opinion, the smartest marketing has always been a delicate balance of art and science (or wisdom and magic). Through the advances in search optimisation (paid and organic), the wisdom has held the upper hand for a while...

More here...

Image from Curiosos de comida (http://www.wambie.com/foto_br-272.html)

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