Saturday, 15 November 2008

What CEOs Think About...

A recent study by PR Week and Burson Marsteller revealed the way CEOs really think about several central aspects - notably social media - of the digital marketing ecosystem. Notable findings include
  • 67% of CEOs said they will increase their spending on digital marketing in 2009
  • 29% of CEOs believe that social media tools can be an effective way to communicate with stakeholders
  • an equal 29% proportion believes social media outreach is ineffective
  • 42% of CEOs personally participate in social media
Be interesting to see the evolution in this especially during the coming year. Will the market conditions encourage or discourage more personal interest, and participation?

5 comments:

Justin King said...

Mark -

Interesting - especially your point on 29% believe social media outreach is ineffective. Not surprising, but puts the Groundswell concept to test.

Mark Taylor said...

Excellent point....

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