Monday, 15 December 2008

More on Advertising & The Social Networks

The New York Times published an article this weekend (Advertisers Face Hurdles on Social Networking Sites), on effectively advertising on social media sites. The gist of the article is that banner advertising on the networks while cheap tends to be ineffective - "Members of social networks want to spend time with friends, not brands". A potential route from the high traffic low ad revenue trap, argues the article, is to create superbowl-standard ad content day in and day out....

5 comments:

Annalise said...

eZanga’s social network, HopOnThis.com has refreshed the way they distribute content, and added a way to build and maintain relationships along with expanding your online community. They reward registered users with points to use toward cash and prizes just for interacting on the site. Some of the ways to earn points are: updating a blog, inviting a friend, and adding a picture. They also offer features such as page personalization, drag-and-drop features, unlimited space for photos, and much more. HopOnThis offers a productive social experience, while adding to the strength of advertiser’s campaigns.

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