Friday, 23 January 2009

Paying For Ads

Kraft Foods are proving that if you can provide value in a relevant space, consumers are willing to accept and even, eventually, pay for your advertisements. Kraft's iFood Assistant is now #2 amongst paid apps in the Lifestyle category of IPhone applications. The iFood Assistant serves as a store locator, shopping list creator and recipe store enabling a rare feat by an advertiser who, incidentally, along with the ads the application's user sees also collects data to enhance future targeting efforts. Users must register with Kraft Foods before downloading recipes and shopping lists, allowing Kraft to collect information on consumer preferences and purchase habits.

Monday, 19 January 2009

Search Not Immune

Efficient Frontier a leading SEM/SEO company is predicting an 8% decline in search spending from Q4 2007 to Q4 2008. The company had observed a pretty flat year upto the end of the third quarter. Other highlights from the study include:
  • Advertisers who spend less than $50,000 on search ads cut their spending by 23% year-over-year, while advertisers that spend more than $200,000 on search per month cut spending by 9% during that time. Purchases by advertisers who spend between $50,000 and $200,000 were relatively flat.
  • Finance and automotive advertising continued to deteriorate. Search-ad spending among financial advertisers fell 20% compared to the fourth quarter of 2007. Search spending from automotive advertisers declined 15% during that period.

More here from the Wall Street Journal...

Tuesday, 13 January 2009

Using Social Technologies

The reports of my death have been greatly exagerated - so said Mark Twain following newspaper reports of his demise. The same may be true of blogging which, in spite of reports in Wired magazine amongst others, appears to be alive and well and (according to a recent Forrester report), positively thriving in the US.

Wednesday, 7 January 2009

Innovative Outdoor

Stunningly simple and innovative outdoor advertisements for The Economist. Very clearly and effectively demonstrates the value proposition of the publication. Sensors in the billboard illuminate the light bulb as a passer-by goes under it. get it...?

Monday, 5 January 2009

Advertising and the Economic Downturn

Excellent presentation on why you should maintain your marketing budgets during a downturn....
Ads on Edge
View SlideShare presentation or Upload your own. (tags: branding recession)