Monday, 19 January 2009

Search Not Immune

Efficient Frontier a leading SEM/SEO company is predicting an 8% decline in search spending from Q4 2007 to Q4 2008. The company had observed a pretty flat year upto the end of the third quarter. Other highlights from the study include:
  • Advertisers who spend less than $50,000 on search ads cut their spending by 23% year-over-year, while advertisers that spend more than $200,000 on search per month cut spending by 9% during that time. Purchases by advertisers who spend between $50,000 and $200,000 were relatively flat.
  • Finance and automotive advertising continued to deteriorate. Search-ad spending among financial advertisers fell 20% compared to the fourth quarter of 2007. Search spending from automotive advertisers declined 15% during that period.

More here from the Wall Street Journal...