Friday, 27 February 2009

Better BT (& Dynamic Ads too)

This week Yahoo launched improved behavioural targeting and dynamic display ad creation capabilities

Search Re-targeting for Display Ads, allows advertisers to use “intent” data collected from search activity to serve relevant display ads on Yahoo’s network


Enhanced Retargeting for Display Ads, dynamically generated display ads are created and presented anywhere on Yahoo’s network based on data collected on an advertiser’s website. So, should I interact with content concerning high yield savings on the HSBC site, an ad presenting the range of CDs and savings account can be generated and displayed to me elsewhere on the Yahoo network


Enhanced Targeting for Search Ads, allows advertisers to better target their search campaigns by time of day/week and demographics. This will also allow advertisers to vary their bids for different audiences.


Another example of technology increasingly defining what marketers can do...


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