Monday, 2 February 2009

Mobile Gaming Demand Growing

...And - in my humble opinion - this is an early indicator of the growth to come in mobile marketing.

A recent ComScore report said 8.5 million people, or 3.8% of mobile subscribers, have downloaded a game to their cell phones.That represents 17% growth over last year powered, in the main by the growth in smartphone adoption. Apple's iPhone is leading the way, but the report has also seen growth in platforms such as BlackBerry, Symbian, and Windows Mobile. Overall, the mobile gaming market could top $4.5 billion this year.

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