27% reported publishing a blog or Web page, uploading video or music or posting articles onlinea group the study termed "Creators."
37%, called "Critics," posted reviews of products or services and commented on blogs or online forums.
29%, "Collectors," used RSS feeds, voted for Web sites and added tags to Web pages. Also at 29 percent were the "Joiners," who utilized Facebook or other social networking sites.
69%, deemed "Spectators," participated more passively in online activities by reading blogs and forums and online reviews, listening to podcasts, and watching video uploaded by others.
23% were "Inactives" who did not participate in any of these online activities for work purposes.
- Lack of clarity around how - or when the BDMs use social media in their decision making process
- Multiple layers of decision makers, including chanel partners and different groups within organisations tend to muddy the social interaction paths for B-to-B marketers leading to lower levels of investment (time and focus) in the space
- Little use of social channels to build and drive loyalty, although I see evidence that this is changing as I write...