Sunday, 15 February 2009

Twitter Identikit

According to a recent survey by the Pew Internet & American Life Project, your average Twitter user looks something like this:
  • The median age of a Twitter user is 31. Whereas the median age of a MySpace user is 27, Facebook user is 26 and LinkedIn user is 40.7
  • Twitter users are slightly more racially and ethnically diverse than is the full U.S. population, most likely because they are younger – and younger Americans are a more ethnically and racially diverse group than is the full population.
  • 35% of Twitter users live in urban areas (compared to 29% of all internet users) and just 9% of Twitter users live in rural areas, compared to 17% of internet users.
  • Twitter users are more mobile in their communication and consumption of information.
  • More than three-quarters (76%) of Twitter users use the internet wirelessly – either on a laptop with a wireless connection, or via PDA, handheld or cell phone. In comparison, 57% of those who go online but do not use Twitter, and 59% of internet users as a whole connect to the internet wirelessly.
  • More than four in five (82%) Twitter users have a cell phone and use it to send text messages, while 59% of those who go online but do not use Twitter (and 61% of the internet-using population at large) own a cell phone and use it to send text messages

There are several other interesting nuggets in the report, most interesting maybe the accelerating growth of status updating as an activity. All this and still no monetization model...


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