Sunday, 22 February 2009

Who Will Notice?

Quividi, a French software company is marketing an innovative device with the capability to analyse the faces of passers by who look at outdoor advertising. The software measures the attention different demographics (men, women, older, younger) are paying to outdoor media. The embedded camera provides:
  • An estimation of the opportunity to see; (OTS)
  • A precise count of actual viewers;
  • Various aggregate indices on viewership such as dwell time, attention time, "face minutes";
  • Precise viewership demographics;
  • Precise correlation between viewership and content

This obviously allows for considerable flexibility in optimisation of the message based on actual audience demographics and testing of different content...

8 comments:

Mike said...

This is ery cool. However, it will only be worthwhile if the adertisement itself has a call to action that is measurable. Then you can really understand who is looking at it but who is doing something about it as well.

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