The rumours of intense discussions between Google and Twitter concerning an eventual takeover gathered speed earlier this week. According to TechCrunch's Michael Arrington, indications came from two separate and unnamed sources that claim talks between Google and Twitter are in the late stages. Clearly, the real time search opportunity that Twitter represents is the attraction here and Google would not want to see a search rival adding this potentially game changing piece of the puzzle.
Coincidentally this week, AdAge also published a story about how Google is using Twitter to sell ads by offering marketers ad units that stream their five most recent "tweets" across the entire Google AdSense network. An early advertiser - TurboTax is using the vehicle to start conversations with Twitter users and they are starting to work out what a Twitter follower is worth from a marketing perspective. Another path to monetisation...?