Tuesday, 9 June 2009

Over Representation

Harvard Business Publishing recently launched a study of over 300,000 Twitter users in May of 2009 which presented some less than attractive findings for the social networking site...

The study compared Twitter users with users of other social networks, and found that:
  • The top 10 percent of the social network’s most active users accounted for about 90 percent of all content,
  • The majority of those users were men.
  • In other social networks, the top 10 percent of users account for 30 percent of all content
  • 80 percent of users are followed by or follow at least one other user.
  • Men have 15 percent more followers than women
  • An average man is almost twice more likely to follow another man than a woman.

To quote the report - “This implies that Twitter’s resembles more of a one-way, one-to-many publishing service more than a two-way, peer-to-peer communication network"

In spite of the silence of the crowds, they continue to flood onto Twitter, Nielsen Online reports that visitors to the site increased by 1,382%, from 475,000 to seven million in the year to February 2009. In comparison Facebook grew by 228% during the same period.


dave french said...

finally a great post on Twitter. Even more surprising info came from Harvard. Twitter is self defeating and has a terrible value prop for any marketing purposes. Its own popularity will eventually kill it.

Trevor Attridge said...

A great post

mary said...

so much for the average man....

Trevor Attridge said...

Can't argue though Twitter is a great way of engaging mass participation to glean insight and views from a large number of people quickly - a straw poll. Science recently made use of this, to investigate the study of "remote viewing" – the alleged psychic ability to "see" distant locations. Over 7,000 people participated, more here:


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