- Rich data on your customers and prospects that you can put to use to glean insights and therefore drive implicit or explicit personalisation
- A marketing/listening platform that allows you to gain deeper insights into your consumers at every point of interaction
- Multi-channel, multi-touch and multi-level creative approaches (entirely informed by point 1) to cut through the clutter and drive engagement
- The ability to accurately measure and optimise every campaign and every program
- An efficient, template-driven engine to create and deliver personalised communications in real-time
Get the 5 keys right and the needle will not only tell you exactly where it is in the haystack but will introduce you to the other needles that you didn't know were there...