Thursday, 10 September 2009

When Print & Video Combine

Tomorrow, September 11th, and for the first time, a magazine will feature video content. The video-in-print ads will appear in select copies of the US show-business title Entertainment Weekly.

This initial ad unit will be located in the center of a standard, full page print ad and will feature Pepsi Max and programming previews for upcoming CBS series. The video starts running automatically at the turn of the page. The screen, which is 2.7 millimeters thick, has a 320 x 240 resolution.

Don't try and get a copy though - the editions with the ad chip included will be sent to subscribers in New York and LA areas, a version without the ad will be available at press outlets.