Wednesday, 28 October 2009
Read the article here...
Sunday, 25 October 2009
Over the past several years McKinsey has conducted a Web 2.0 research initiative led by Michael Chui. As part of theis the team surveyed more the 1500 business executives on how their companies are using the different technologies, how that usage maps to the trends observed in the development of the tools and what future investment plans the different organizations have. The study focuses its attention on 12 tools/technologies/techniques that have found some level of penetration if not critical mass in the general population:
- peer to peer
- prediction markets
- social networking
- video sharing
Tuesday, 20 October 2009
Accenture (hot on the heels of the announcement that Accenture Interactive would be handling display advertising on the P&G websites) just announced that they will be joining two venture firms in taking a stake in Adchemy.
Adchemy is one of a number of emerging companies (MediaMath is one that my company very successfully works with) that use multiple sources of dis-identified consumer data to present more relevant display advertising on websites. Using inventory from a broad array of Exchanges these solutions are designed to be able to seek out high value niche segments based on demographics such as the Prizm data. They also provide marketers with a way to nuance a buy in near real-time based on changing market dynamics and priorities.
With Forrester predicting that the display market (who said display was dead again?) will rise to 21% of total ad spend over the next 5 years - up from 12% today - the market for a smarter, more relevant form of display advertising will become a little more crowded.
Saturday, 17 October 2009
Is this the start of a fightback for non-cloud computing?
It is not yet clear to me either how the ads will be presented within the software (banners, one line text ads) or on what basis - sponsorship, contextual, etc...
Friday, 9 October 2009
This traffic is not lost to everyone as Facebook, Twitter et al continue to grow apace. I would be interested to see how brands are reacting to this, how they are reallocating budget and attention from the old "build it and they will come" mentality to a more off-site focus that puts the content where the consumers are, see below:
As Steve Rubel points out:
'Unfortunately, digital marketing is still wired for the destination web era. To succeed going forward we have to change our thinking. "Earned media" through direct public engagement in the venues where our consumers spend time will become the only way to truly influence a behavior change. The greatest advantages will go to the first movers who embrace this shift. It's not too late."The website is dead, long live the web...
Tuesday, 6 October 2009
On of my pet peeves when watching TV news or sports (pretty much the only things I do watch live) is the volume variations between the programming and the commercials.... SRS have created a new product designed to equalise these volume variations and thus to reduce the number of times I need to raise and lower the volume on my TV set.
I think two things about this - 1) well done SRS for spotting a market need and filling it. 2) The TV networks are completely crazy to make this product necessary.
If I am a TV advertiser the last thing I really want to do is have my audience reach for their remote control at precisely the moment i do not want them to have it in their hand....
Monday, 5 October 2009
Online advertising in the UK now represents 23.5% of ad budgets while while TV spending accounts for 21.9%.
While this is a pretty significant milestone, the shift still does not align ad spending with media consumption which has seen a major (and accelerating) realignment from TV to online. So while it's reassuring to see advertisers waking up to the opportunity - it's still a little half-hearted especially because I fear that this reallocation of ad spend is less about fishing where the fish are than a knee-jerk reaction to the recession...
Friday, 2 October 2009
Emily is going to look at the following technologies (to which I would add cross-channel campaign management tools):
- Ad Servers
- RFP management tools
- Inventory management systems
- Billing and reconciliation tools
- Analytics tools
- Search and Email tools
- Rich media tools