Saturday, 17 October 2009

Marketing Enabled Technology

In an interesting move and a first for the company, Microsoft has announced that the next version of Office - 2010 will be available as a free ad-supported limited functionality version. Whereas Google offers Docs as a cloud solution, Microsoft's Starter 2010 will be a PC based offering unlike Office Web Apps. New Windows 7 PCs will be shipped with the software which users will be able to use for as long as they like before obtaining a license and upgrading to the ad-free version.

Is this the start of a fightback for non-cloud computing?

It is not yet clear to me either how the ads will be presented within the software (banners, one line text ads) or on what basis - sponsorship, contextual, etc...

More here...

6 comments:

Mobile Media said...

Thanks for going through all that i was having problems upgrading my home windows 7 to the professional version.

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