Sunday, 25 October 2009

Putting It To Work

Much has been said (and written) about Web 2.0 technologies and how they are shaping the future of business - it's not all about marketing you know - on the Internet. Incidentally, there are 352,000,000 citations on the subject in Google results pages today. The best definition is still probably that from Tim O'Reilly back in the dark ages of 2005 - a good article can be found here.

Over the past several years McKinsey has conducted a Web 2.0 research initiative led by Michael Chui. As part of theis the team surveyed more the 1500 business executives on how their companies are using the different technologies, how that usage maps to the trends observed in the development of the tools and what future investment plans the different organizations have. The study focuses its attention on 12 tools/technologies/techniques that have found some level of penetration if not critical mass in the general population:
  • blogs
  • mash-ups
  • microblogging
  • peer to peer
  • podcasts
  • prediction markets
  • rating
  • RSS
  • social networking
  • tagging
  • video sharing
  • wikis.
In true Web 2.0 fashion, (I think it's all about harnessing data and making it usable and useful) McKinsey has developed a nice data visualization tool that allows one to look at how these technologies are being used against different business objectives over time.

More here...


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