Thursday, 10 December 2009

Bar Codes on Bars

QR codes are essentially 3D bar codes that can be read by the camera on your mobile phone. They have become increasingly common on products and print ads in the US over the last year or so. Google take the idea one step further and will begin sending out window posters to over 100,000 businesses over the next few weeks. each of those posters will contain a QR code that will allow mobile phone users to obtain additional information about the business on their mobile device. Once users have passed the logistical steps and assuming that they have the correct reader application for their device, they will be taken to Google's Place Page (example above) for that location and presented with detailed information including user reviews and ratings, a map and contact information. Google is also allowing businesses to uses the system to provide coupons to customers.

Look out for codes on your local...


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