Monday, 7 December 2009

Targeting Offers

Interesting article in the NYT on a company I did some exploratory work with a couple of years ago with my previous company. Next Jump is a stealth e-commerce player who have built a data rich platform over the last several years that (according to the NYT) may soon rival Amazon.

The things I specifically about the company are their modest approach to building a robust business model based on consumer insights and their realization (in both senses of the term) of the "value exchange" that needs to exist between consumer and marketer. Next Jump claims to have 90,000 corporations, 28,000 merchants and over 100 million consumers active on their different platforms which include employee discount portals, loyalty rewards redemption and the Yahoo! Deals' Personal Offers platform
Next Jump also delivers a significant - 60% - click-through rate. Not bad when compared to the 5% average...

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