- 4 Mllion user sessions
- 9 minutes, 45 seconds average session time
- 25% of all sessions results in sharing via email or social networks
- Generating almost 1.2mm earned sessions
"We think about this a lot at Google, because we make [just about] all of our money from advertising. It's unlikely that ad blockers will get to the level where they imperil the advertising market, because if advertising is so annoying that a large segment of the population wants to block it, then advertising needs to get less annoying."The question would be more pertinent and potentially troubling if Chrome had a dominant market share (it is currently just above 4%). Nevertheless over time, ad blocking will become more prevalent and that will in no way ease the pressure on marketers to make their advertising more relevant (on all of the dimensions of relevance: contextual, temporal and experiential) and therefore more welcome.
"A comprehensive source of in-depth information, including video interviews with senior management of Zappos.com where we answer all of your questions and allow others to capitalize on what we've learned as we've grown from $0 in 1999 to around $1B in gross merchandise sales in 2008.More here...
We are constantly asked for input and ideas to help many companies (or divisions within companies) get to the next level. Over time, we've found that many business leaders have the same (or very similar questions). We figured this could be a great way to share our learnings, and also allow your peer network to learn from questions others may have.
With so many management consulting firms charging such high rates, we wanted to come up with something that's available to all businesses".
In a world overrun with marketing messages, the next wave of marketing technology will cut through the clutter, building automated marketing campaigns that address your customers’ wants and needs individually. The result: greater customer intimacy, improved loyalty, and higher revenues.Sound familiar? It really does echo the promises made by the original CRM platform vendors doesn't it - so what is different this time? The report outlines familiar areas for improvement (the often dysfunctional relationship between IT and Marketing departments), it also proposes a rational road-map from the present, transactional, siloed and sequential platforms to a more organic application eco-system where the customer interaction is governed centrally whatever the channel...