Saturday, 30 January 2010

Creative + Technology

McDonalds advertising in Europe is generally much more interesting than anything I have seen from them in the US. For me, this is as true online as it is for their outdoor and TV efforts. Their latest online campaign, a tie in to the Avatar phenomenon, was created in conjuction with Oddcast a creative technology shop. The experience of turning yourself into a character from the film is well designed and fun -most importantly, the campaign has produced some pretty significant engagement metrics. The Avatarize Yourself" campaign was lauched in 18 counries and 7 languages accross the continent and has so far produced:

  • 4 Mllion user sessions
  • 9 minutes, 45 seconds average session time
  • 25% of all sessions results in sharing via email or social networks
  • Generating almost 1.2mm earned sessions

Not bad...


Flexible Packaging Companies said...

Thank you for all the great posts from last year! I look forward to reading your blog, because they are always full of information that I can put to use. Thank you again, and God bless you in 2010.

Trevor Attridge said...

Another great example of using technology to place the consumer, right in the heart of the message - here

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