McDonalds advertising in Europe is generally much more interesting than anything I have seen from them in the US. For me, this is as true online as it is for their outdoor and TV efforts. Their latest online campaign, a tie in to the Avatar phenomenon, was created in conjuction with Oddcast a creative technology shop. The experience of turning yourself into a character from the film is well designed and fun -most importantly, the campaign has produced some pretty significant engagement metrics. The Avatarize Yourself" campaign was lauched in 18 counries and 7 languages accross the continent and has so far produced:
4 Mllion user sessions
9 minutes, 45 seconds average session time
25% of all sessions results in sharing via email or social networks
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