Saturday, 30 January 2010

Creative + Technology

McDonalds advertising in Europe is generally much more interesting than anything I have seen from them in the US. For me, this is as true online as it is for their outdoor and TV efforts. Their latest online campaign, a tie in to the Avatar phenomenon, was created in conjuction with Oddcast a creative technology shop. The experience of turning yourself into a character from the film is well designed and fun -most importantly, the campaign has produced some pretty significant engagement metrics. The Avatarize Yourself" campaign was lauched in 18 counries and 7 languages accross the continent and has so far produced:

  • 4 Mllion user sessions
  • 9 minutes, 45 seconds average session time
  • 25% of all sessions results in sharing via email or social networks
  • Generating almost 1.2mm earned sessions

Not bad...

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Trevor Attridge said...

Another great example of using technology to place the consumer, right in the heart of the message - here

http://en.tackfilm.se/?id=1265288404164RA74

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